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SHOW CARDS
Movie Gold 2 - ทอง 2
Movies promotion does happen through show cards (โชว์การ์ด).
Such show cards were displayed in theaters' lobby.
Thai Movie Gold 2 - ทอง 2
was released in year 1982.
Movie Gold 2 - ทอง 2
Nowadays movies show cards have high value among collectors. Depending on rarity, it
can be sold from a few hundreds baht to a few thousands baht.
Movie Gold 2 - ทอง 2
Such show cards displayed in theater's lobby allowed potential customers to
have an idea of the movie and to show key sequences of the story.
Movie Gold 2 - ทอง 2Movie Gold 2 - ทอง 2
NEWSPAPER MOVIE ADVERTISEMENT
Newspaper movie advertisement
Movies promotion does happen also through newspaper movie advertisement. Such
advertisements were often in black and white.
Bangkok newspapers had one full page with movies screened in the city.
Newspaper movie advertisement
It could be a small newspaper movie advertisement or a big
newspaper movie advertisement taking up to a full page!
Compared to poster, black & white newspaper movie advertisement featured
additional information such as cinema name, cinema logo, screening time, period time, cinema location
(most of them closed already), sponsor...
Newspaper movie advertisement
Nowadays newspaper movie advertisements have high value among collectors.
Movie แหม่มจ๋าMovie Foxy lady - สาวแรงสูง
MOVIES FORMAT
16mm movie projector
This 16mm movie projector has little value nowadays. 16mm films are very hard
to find. Worth to note that 16mm films have a much longer life than 35mm films.
The 16mm films can last more 60 years if properly stored.
The 35mm movies can be classified into normal format (ฟิล์ม35มมดำ) and
gold format (ฟิล์ม35มมทอง). Normal format can last around
40 years if properly stored.
Old VHS
Nowadays VHS tapes have no more value. It is worth 2 or 3 baht. Collectors looking for rare
films released in VHS but never in VCD/DVD have to buy whole stock from former VHS stores
in order to assume their passion.
Every ten years, movies format is changing. It started
with 16mm film, 35mm film, VHS, VCD, DVD, Blue-ray...
Thai DVDs
Nowadays old Thai movies have no value. A DVD with 3 old Thai movies is sold at 30 bath.
No surprise as recent movies (less than 10 years movie) are sold 10 baht per vcd.
Many movies can be found free of charge under YouTube.
In 1972 most theaters in Bangkok shift to 35mm
projectors. Due to provincial theaters (โรงหนังต่างจังหวัด),
outdoor theaters (หนังเร่), "movies to sell drugs"
(หนังขายยา) not using 35mm projectors as they were
still expensive, 16mm copies still have to be given to them during a few years.
MOVIES MISCELLANEOUS
Thai movie show card
Movies promotion does happen through movie trailers (หนังตัวอย่าง).
Nowadays people can watch movies trailers at home or on their smartphone through YouTube.
Thai cinema was a big money business. Theaters were movies palaces.
Average movie budget was 350,000 USD to 1M USD. 50% of the budget was spent on the movie shooting.
Thai movie show card
Movies promotion does happen through radio shows (ละครวิทยุ).
The full story was narrated on the radio but people still wanted to see the movies in
order to see how the story will be shown on the golden screen!
The remaining 50% of the budget was spent on advertisement such as huge billboards.
They were handpainted by a team of artists so it could cost tens of thousands of USD. It was an original and unique
painting. The size could be up to 6,000 sqf.
Thai movie huge billboard
Movies promotion did happen through huge billboard, cut outs
(ภาพคัตเอ๊าท์). Big budget was used for advertisement
and promotion.
Team of artists were working on huge billboards. Each artist was specializing in one part
of the painting. The highest cost was 40,000 USD for a painting work done by 40 Thai artists!
Movie ชาติจงอางThai Movie
MOVIES POSTERS
Movie poster
Movies promotion does happen through movie posters (โปสเตอร์).
Some Thai posters would intensify things beyond what actually happened in the movie.
Drawing posters was an art. Piak Poster (เปี๊ยก โปสเตอร์)
began as a painter of movie posters, so earning the pseudonym that
stuck even after he became a famous director. ทองดี is another famous
movie posters painter.
Movie poster
Nowadays movie posters have high value among collectors. Depending on rarity, it
can be sold from a few hundreds baht to a few thousands baht.
Many Thai movies are lost, especially movies from decades 1950s, 1960s
and 1970. Sometimes the only reminder of the movie is the poster!
Movie poster
Movie posters have evolved over decades. In 1970s decade, posters often show the main actors
in the middle part and second roles were shown on the side parts.
Thai movies posters were a key selling point to drag audience
to come to see or not a movie! It was particularly true on countryside.
Movie ผ่าปืน 91Movie ผ่าปืน 91
MOVIES MAGAZINES
Movie magazine
Movies promotion does happen through movie magazines (หนังสือดารา).
Movie magazine
Some movie magazines were in fact comics based on movies' still pictures.
