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THAI CINEMA HISTORY

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Movie Gold 2 - ทอง 2
Movie Gold 2 - ทอง 2
Movies promotion does happen through show cards (โชว์การ์ด). Such show cards were displayed in theaters' lobby.

Thai Movie Gold 2 - ทอง 2 was released in year 1982.

Movie Gold 2 - ทอง 2
Movie Gold 2 - ทอง 2
Nowadays movies show cards have high value among collectors. Depending on rarity, it can be sold from a few hundreds baht to a few thousands baht.
Movie Gold 2 - ทอง 2
Movie Gold 2 - ทอง 2
Such show cards displayed in theater's lobby allowed potential customers to have an idea of the movie and to show key sequences of the story.


Movie Gold 2 - ทอง 2
Movie Gold 2 - ทอง 2
Movie Gold 2 - ทอง 2
Movie Gold 2 - ทอง 2


Newspaper movie advertisement
Newspaper movie advertisement
Movies promotion does happen also through newspaper movie advertisement. Such advertisements were often in black and white.
Newspaper movie advertisement
Newspaper movie advertisement
It could be a small newspaper movie advertisement or a big newspaper movie advertisement taking up to a full page!
Newspaper movie advertisement
Newspaper movie advertisement
Nowadays newspaper movie advertisements have high value among collectors.


Movie แหม่มจ๋า
Movie แหม่มจ๋า
Movie Foxy lady - สาวแรงสูง
Movie Foxy lady - สาวแรงสูง


16mm movie projector
16mm movie projector
This 16mm movie projector has little value nowadays. 16mm films are very hard to find. Worth to note that 16mm films have a much longer life than 35mm films.

The 16mm films can last more 60 years if properly stored. The 35mm movies can be classified into normal format (ฟิล์ม35มมดำ) and gold format (ฟิล์ม35มมทอง). Normal format can last around 40 years if properly stored.

Old VHS
Old VHS
Nowadays VHS tapes have no more value. It is worth 2 or 3 baht. Collectors looking for rare films released in VHS but never in VCD/DVD have to buy whole stock from former VHS stores in order to assume their passion.

Every ten years, movies format is changing. It started with 16mm film, 35mm film, VHS, VCD, DVD, Blue-ray...

Thai DVDs
Thai DVDs
Nowadays old Thai movies have no value. A DVD with 3 old Thai movies is sold at 30 bath. No surprise as recent movies (less than 10 years movie) are sold 10 baht per vcd. Many movies can be found free of charge under YouTube.

In 1972 most theaters in Bangkok shift to 35mm projectors. Due to provincial theaters (โรงหนังต่างจังหวัด), outdoor theaters (หนังเร่), "movies to sell drugs" (หนังขายยา) not using 35mm projectors as they were still expensive, 16mm copies still have to be given to them during a few years.



Thai movie show card
Thai movie show card
Movies promotion does happen through movie trailers (หนังตัวอย่าง). Nowadays people can watch movies trailers at home or on their smartphone through YouTube.
Thai movie show card
Thai movie show card
Movies promotion does happen through radio shows (ละครวิทยุ). The full story was narrated on the radio but people still wanted to see the movies in order to see how the story will be shown on the golden screen!
Thai movie show card
Thai movie show card
Movies promotion did happen through huge billboard, cut outs (ภาพคัตเอ๊าท์). Big budget was used for advertisement and promotion.


Movie poster
Movie poster
Movies promotion does happen through movie posters (โปสเตอร์). Some Thai posters would intensify things beyond what actually happened in the movie.

Drawing posters was an art. Piak Poster (เปี๊ยก โปสเตอร์) began as a painter of movie posters, so earning the pseudonym that stuck even after he became a famous director. ทองดี is another famous movie posters painter.

Movie poster
Movie poster
Nowadays movie posters have high value among collectors. Depending on rarity, it can be sold from a few hundreds baht to a few thousands baht.

Many Thai movies are lost, especially movies from decades 1950s, 1960s and 1970. Sometimes the only reminder of the movie is the poster!

Movie poster
Movie poster
Movie posters have evolved over decades. In 1970s decade, posters often show the main actors in the middle part and second roles were shown on the side parts.

Thai movies posters were a key selling point to drag audience to come to see or not a movie!



Movie ผ่าปืน 91
Movie ผ่าปืน 91
Movie ผ่าปืน 91
Movie ผ่าปืน 91


Movie magazine
Movie magazine
Movies promotion does happen through movie magazines (หนังสือดารา).
Movie magazine
Movie magazine
Some movie magazines were in fact comics based on movies' still pictures.


Movie ผ่าปืน 91
Movie ผ่าปืน 91
Movie ผ่าปืน 91
Movie ผ่าปืน 91



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